Encyclopaedia - Writing and Speaking

My clients often want to know how to make their articles stand out from the thousands that already exist in their marketplace. I encourage

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

them to consider using alliteration in their headlines. What's alliteration you say? It's when you use words that all have the same sound

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

. Check out the headline for this story as an example.

Here are a few tips I created to make headline writing a bit easier for you:

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

i>Don't force it. Hey, if it's not there, it's not there. Look for a way to use words that begin with the same sound fo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r a few minutes. If it doesn't come, then go with the old standby, "How to" or "3 Ways to" and move on.

Accompany the he

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

dline with an equally clever article. You finally have a great alliterative headline, now what? You'd better have a funny, amus

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ing or interesting article to back it up. The reader's curiosity is piqued, give him the information you promised in that great headline o

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

f yours.

Have a look at other alliterative headlines for inspiration. Let's face it, these kinds of headlines

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

can be a challenge. To make it easier, consider reading the work of others. Keep your eyes open because these headlines are used everywher

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e, magazines, newspapers, brochures - keep a file of these gems. It's worth it.

Here are a few from the undisputed kings (and queens) of

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

lever headlines - The New York Post - for more inspiration:

PAYBACK'S A PITCH

MANIC MOB TRACKS THE TIGER [TIGER WOODS]

GANGLAN

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

D GALA AT GOTTI GRAVE

SALE SURVIVORS

Alliterate every word? Not so. Not every word in your headline has to b

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

egin with the same sound. Conjunctions and prepositions such as: of, and, or, from get a pass. (Note: There are exceptions to this rule. S

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

metimes the first few or last few words in a headline have alliteration and all others don't.)

NICOTINE NAZIS ARE ASH-KING FOR IT THIS TI

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ME!

BUGGED BRASS ORDERS JACKO COPS TO HUSH

TIGER BAGS HIS BABE

Don't forget your subheds. It can be a risky

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

move to use alliteration in your main headline. If it's too much for you, save your creativity for your subheds. This will move your reade

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rs through your copy swiftly and effortlessly - with a little flair.

Secondary headlines help, too. Keep in m

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ind these headlines don't offer a bevy of information. To connect the reader to the article, build a bridge with a secondary headline that

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

clearly spells out what you're going to say. And it's a good idea not to use alliteration in the secondary headline either. Just tell it l

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ike it is.

There you have alliteration basics. Spice up your headlines with this bit of writing and watch response rates soar

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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