Encyclopaedia - Writing and Speaking

Knowing approximately how many people would buy your book before you write it, is a good idea. You can get a go

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

od feel on how your book will be received by doing a little bit of research. You do not have to spend copious h

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ours doing surveys, looking up statistics, and other tedious tasks. You do need to spend time talking to people

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to find out what they like.

If you are interested in writing a book on a particular topic, say eMarketing, ho

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

w would you find out if there is any interest in what you are about to write? Some people will go ahead and wri

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

te the book anyway but if you really want to sell your books, you will need to do the research.

Here are some

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ideas that may help get the information you need:

Go to
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
www.Amazon.com or www.BandN.com then look for what books a
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
re best sellers in the category in which you have interest in writing a book. Look at the titles, how many copi
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
es are sold, the book ranking, how many other books the author has written and any other fact you can dig up. T
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
his is the best starting point.

Go to Google and type in keywords that relate to your topic. Look a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t the top 10 sites that pop up and find their page ranking. Use GoodKeyWords.com to find out how many hits your

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

keyword has for the previous month. This will give you a good idea if your topic is one of the hot topics in t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

he search engines.

Use a survey site such as www.SurveyMonke

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

.com Develop a survey to ask key questions about your topic to find out if there is interest. Send the sur

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

vey to everyone and anyone you know. All input is good and you can sort through the vertical that is most inter

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ested.

Ask everyone you meet if they think they would read a book on your topic. Keep a tally of ho

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

w many people would and also how many would not read such a book. If you can try and find out their current rea

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ding habits and genre of books they are reading.

These four simple ideas will give you a head st

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

art on your marketing even before your book is written. If you are ready, do your research then write that book

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Price Shoppers - Who in their right mind would court such a customer? But WAY too many advertisers claim to be the lowest price in town. (And remember, only one is telling the truth. The rest can be considered liers and cheats.)

What your mutual fund broker dosen't want you to know: why real estate is still a better bet.

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Encyclopaedia - Know Your Market BEFORE You Write Your Book

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