Encyclopaedia - Writing and Speaking

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The 188 stage Hero's Journey (Monomyth) is the template upon which the va

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

st majority of successful stories and Hollywood blockbusters are based upon. In fa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ct, ALL of the hundreds of Hollywood movies we have deconstructed (see URL below)

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

are based on this 188+ stage template.

Understanding this template is a priority

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

for story or screenwriters. This is the template you must master if you are to suc

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ceed in the craft.

[The terminology is most often metaphoric and applies to all s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

uccessful stories and screenplays, from The Godfather (1972) to Brokeback Mountain

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

(2006) to Annie Hall (1977) to Lord of the Rings (2003) to Drugstore Cowboy (1989)

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to Thelma and Louise (1991) to Apocaplyse Now (1979)].

THERE IS ONLY ONE STORY

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

THE 188 STAGE HERO'S JOURNEY:

a) Attempts to tap into unconscious expectations th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e audience has regarding what a story is and how it should be told.

b) Gives the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

writer more structural elements than simply three or four acts, plot points, mid p

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

oint and so on.

c) Gives you a tangible process for building and releasing disson

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ance (establishing and achieving catharses, of which there are usually four).

...

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

.further details at www.clickok.co.uk

ABRIDGED TIPS AND EXAMPLES:

*****Push to t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

he Final Conflict*****

Between the Magic Flight and the Crossing of the Return Th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

reshold, a hell of a lot happens that is, incredibly, rarely given mention. Here t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

he Hero and Allies rest in No Mans Land; the Antagonist prepares to incite the Her

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o toward the Final Conflict. In Star Wars (1977), the Empire finds and comes after

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the rebel planet. In Robocop (1987), Clarence and his gang hunt Robocop and Lewis

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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